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// Principles

What we won't compromise.

Most companies write values to sound good. Words on a wall nobody remembers.

These are descriptive, not aspirational.

These rules shape which work we accept, how much one operator owns and what we say when the honest answer is no.

$120K Reported opportunity value declined in one quarter
93% Company-reported retention across 50+ clients
1 day Business-day response target, regardless of company or channel size

Five operating commitments that pre-date this website, pre-date our current clients, and pre-date any growth metric. Watch us run a campaign for a week and you'll see all five.

+ 01 Principle

Quiet Power

We don't announce our wins. We don't post every milestone on LinkedIn. We don't need you to know what we've done.

In one internal comparison, a 50K creator drove more campaign revenue than creators with ten times the audience. You've never heard about it. Neither has anyone outside that deal.

When we walk into a negotiation, people notice. We've already done the work that earns it.

When this shows up → We cap how many negotiations one person runs at once. Every deal gets worked, not forwarded. Loud agencies forward 200 at a time and remember none. Read Letter #015 →
+ 02 Principle

Selective Friction

There's a barrier to working with us. Intentional.

We turn down more opportunities than we accept. Fit matters more than revenue.

We declined $120K of opportunity value in one quarter because the fit was wrong. The reported retention rate is 93% across 50+ clients.

Those who stay, stay for years. We'd rather have five partnerships that matter than fifty that don't.

When this shows up → We turn down about 70% of creator applicants before representation. Read Letter #004 →
+ 03 Principle

Equals at the Table

We treat everyone the same. No exceptions.

Doesn't matter if you're a Fortune 500 CMO or a creator with 12,000 subscribers. You get respect. You get honesty. You get the same attention.

A creator inquiry and a brand inquiry enter the same senior-team workflow. Our published target is one business day.

The moment you start looking up at someone, you lose the ability to tell them the truth. And truth is what makes this work.

When this shows up → If a brief removes the creator from the decision, we stop and reset the working relationship before content begins. Read Letter #007 →
+ 04 Principle

Knowledge as Edge

Our real advantage is what we see before others do.

Our edge is timing. We can see a creator's numbers turn before the public metrics do. So we move your budget while the campaign can still be saved.

On one campaign we cut a creator while the public numbers still looked strong. The client held the proposed $50K allocation.

When we recommend something, we can show you exactly why. Three years of campaign data, scored and logged.

When this shows up → We use rate context from 200+ priced deals and state when the comparison is weak. Read Letter #010 →
+ 05 Principle

Care as Advantage

In an industry where most agencies scale by caring less, we scaled by caring more.

More clients means less attention. Same fees, thinner service. We went the other direction: fewer clients, deeper work.

We cap each person at 10 active creators at a time. That is how we know your content and negotiate your deal instead of forwarding it. The cap protects response time and negotiation quality.

When a campaign goes sideways, we fix it. No escalation chain, no waiting for a weekly sync.

When this shows up → We follow up after the campaign ships. Most agencies don't. That's why creators pick up our calls. Read Letter #006 →
// Next step

Start with the Letters. Then meet the person who runs the negotiations.

A growing archive of letters from active campaigns. Read three and you'll know how we think before any call does.

Read the Letters → About Paul Taylor

Rules we won't break, written down once so you don't have to ask.