Campaign ROI is decided at the shortlist.
We tell you which creators to cut, which rate is inflated, and how we will count the revenue. Then we run the campaign for you.
Bring two or three creators · get the questions we would ask before signing
Eighteen creators, premium CPMs, 300K+ follower counts, nothing at the cash register. No vetting, no benchmark, no attribution: three of the four gaps we close, in one campaign. These are the signals our review is designed to surface before signing.
The four reasons your last campaign flopped.
The same four holes show up in almost every brief we audit. Fake metrics. Creator pricing with no benchmark to check it against. Dying channels booked at premium CPMs. Attribution that collapses when finance asks a question.
Every one of them is a selection problem. That is the part we own.
A follower count tells you who they were. Recent delivery tells you who they are today.
Four gaps to close before launch.
Fake metrics that eat your budget before the video lands.
Bought followers, engagement pods, AI-inflated reach. We check audience quality before a creator reaches your shortlist. If the available evidence does not hold up, we show the gap and leave the creator out.
Your Budget Is Funding Robots →Creator pricing with no benchmark to verify it.
A quote means nothing on its own. It depends on format, niche, delivery volume, usage rights and what comparable creators actually signed for. We hold 200+ deals where we saw the signed price, and we use them to challenge the number. When the comparison is thin, we tell you instead of pretending. One quote arrived at $9,500. That context challenged it before anyone signed.
The Pricing Black Box →Dying channels, caught before your budget lands.
A channel can decline for months before the follower count reflects it. We read recent delivery instead of the headline number. If a creator is losing audience, we tell you, and the budget stays in your pocket.
One Algorithm Change From Zero →Attribution that holds when finance asks for it.
No single attribution method sees the whole journey. We agree the measurement before launch, never after. You get direct sales, promo codes, and an honest note on what we could not track. We never present an estimate as certainty.
The 42 Hours You're Not Counting →1M subs. 5K views. Premium CPM. That's who you paid last month.
From brief to live campaign in 2-3 weeks.
Four steps, one person. The person who picks your creators is the person who negotiates the deal. You approve every name and every video.
You tell us your goal, not your follower target.
We build the creator list around the number that reports up to finance: downloads, signups, or sales. Not vanity metrics.
We find creators with proof, not a pitch deck.
Every name on your shortlist comes with a reason: what they sold before, who really watches them, and what the rate should be. We also name the risk we would watch.
We do the parts you hate.
One person handles the contracts, the briefs, the reviews and the payments. You approve creators and content.
You see what worked.
You see what each creator sold. You also see where attribution broke, and why. Your finance team gets the same report, unedited.
What we won't do.
- ✕We won't run awareness campaigns. If your KPI is impressions, we're not the agency. Every campaign needs a number that reports up to finance.
- ✕We won't work with creators we haven't vetted. No cold "influencer lists." If we don't have data on a creator you want, we tell you. We don't fake it.
- ✕We won't take retainers without performance targets. No paying for "activity" metrics. You pay for results, not hours logged.
- ✕We won't accept every brand that asks. We turned down $120K in Q3 from brands that weren't right. Fit over revenue.
The old agency model vs the one we built.
| Legacy agency | Not Average | |
|---|---|---|
| Creator ranking | By follower count | By conversion history |
| Quote speed | 10 to 14 days | 48 hours |
| Load per manager | 50 to 100 creators | 10 creators maximum, never handed to a junior |
| Reporting | Impressions and estimated reach | Revenue: clicks, signups, purchases |
| Contract | 12-month retainer, lock-in | No long-term contract, leave any time |
| Ownership | Handed off to juniors after signing | The same person from the first conversation to the final report |
| Pricing | Quotes by feel, no data | 200+ deals where we saw the signed price |
Who this is for.
- Spend $50K+ monthly on creator marketing, or plan to
- Measure success by revenue impact, not reach
- Want a partner that owns the outcome, not just execution
- Are tired of agencies that need constant oversight
- You optimize primarily for lowest cost-per-creator
- You prefer large creator volume over strategic selection
- Your primary metric is impressions or follower reach
- You want an agency that validates every decision, not one that challenges it
Before you decide, verify us.
Ask us how we calculate every figure published on this site. Ask for an anonymized example relevant to your brief, and for a reference from a client we are working with today. We don't hide behind NDAs. Just ask on the call.
Brands that stopped guessing.
Bring us the shortlist. We'll show you where to look harder.
Send the two or three creators you are considering. We will tell you which names to cut and which rate is inflated. If we are not the right partner, we will say so on the call. Built for brands investing $50K+ a month in creators.