Creator marketing FAQ
Answers for brands. Answers for creators.
Brands ask about price, proof and risk. Creators ask about money, rights and lock-in. Both sets are answered here, without the marketing gloss.
Last reviewed · July 15, 2026
For brands
Before you fund the campaign.
Fit and scope
What does Not Average manage for a brand?
We can own the campaign from objective and creator selection through negotiation, contracting, briefing, approvals, payment and reporting. We can also begin with a review of a shortlist you already have. See the brand service.
What kind of brand is the best fit?
Gaming and technology brands that can define a commercial outcome, share the information needed to measure it and give one internal owner timely approval authority. The published full-service threshold is $50K+ per month in creator marketing.
Do we have to use creators you represent?
No. The shortlist should follow the brief and evidence, regardless of representation. Managed creators can improve access and context, but roster ownership is not a substitute for fit.
Pricing and selection
How do you decide what a creator should cost?
We read the rate with format, recent delivery, niche, audience quality, usage rights, exclusivity, timing and comparable deal context. There is no honest universal rate card. See the benchmarking method.
Can you guarantee views, sales or ROAS?
No. Creator performance and customer behavior cannot be guaranteed. We can make the inputs and risks visible, define the measurement plan and show the evidence behind the recommendation.
How do you vet a creator?
Audience quality and fit, recent delivery, sponsor-content behavior, brand and category history, rate context, operational reliability and brand risk. We label what is observed, inferred and still unknown.
Execution and measurement
How long does a campaign take to launch?
A focused campaign with a clear objective can often move from brief to live content in roughly two to three weeks. Multiple markets, custom production, complex rights or slow approvals extend the timeline.
How is creator marketing attribution handled?
The measurement mix depends on the buying path. It can combine creator-level UTMs, codes, landing pages, platform data, post-purchase surveys and lift analysis. We agree the limits before launch; last-click is not treated as complete truth.
What if performance changes during the campaign?
We monitor the signals available and surface material changes early. The response depends on the contract and stage: change the plan, renegotiate, substitute where permitted or document the risk rather than hide it.
What happens if the campaign underperforms?
We tell you which creator did not work and why, in writing, before you ask. We do not refund media that has already run, and no agency can. What we do is stop recommending that name, adjust the next shortlist with what we learned, and say plainly if the problem was our selection rather than the market.
For creators
Before you hand over the business inbox.
Starting relationship
Do I need to sign an exclusive contract to start?
No. Send us one live offer and we work that deal alone. Exclusivity comes later, if it comes at all, and only after we have both proved something. It is not a lock.
What should I send for an offer review?
Forward the email exactly as it landed. The rate they offered, what they want made, the deadline, the usage rights, any exclusivity, and when they pay. Send it to creators@notaverage.media or use the creator contact path.
Which creators are the best fit?
Gaming and tech creators who post consistently. You guard your audience and you hit your deadlines. You want help with the money side, without giving up a single creative call.
Money, ownership and exclusivity
What is the creator commission?
20%, and only on deals we close. If we close nothing, you pay nothing. Your AdSense, gifts, platform payouts and anything you sold yourself stay 100% yours.
What changes under exclusive representation?
Deal by deal, we are your negotiators. In exclusivity, we become your business department. We pitch brands before they find you, run the inbox, handle the paperwork and report the numbers. Same 20%, five more things on our side of the table. See the full exclusivity model.
Do you need channel passwords or ownership?
No. You keep the accounts, the content, the audience and the final say on what goes live. We need the deal information, not the keys to your channel.
Who handles invoicing and late payment?
We do, on deals we manage. The contract, the invoice, the chasing and the awkward email all stay with us. You keep making videos.
Still have a live question?
Bring the decision, not a pitch deck.
Brands bring a shortlist. Creators bring an offer. Pick your path, and we will tell you what is missing and whether we can genuinely help.