We handle what you hate
Outreach, rates, contracts, invoices, and the fake sponsor emails. All ours. You just keep making videos.
We find the deals and negotiate the rate up. We read the contract. We chase the payment. You keep your content, your accounts, your AdSense and the final say.
20 minutes, cameras on. No pitch, no contract.
| Brand | Stage | Your rate | vs offer |
|---|---|---|---|
| Gaming hardware | closed | $6,200 | +38% |
| Privacy tech | closed | $7,400 | +52% |
| Game publisher | negotiating | $5,100 | pending |
| Game marketplace | pitched | · | · |
Outreach, rates, contracts, invoices, and the fake sponsor emails. All ours. You just keep making videos.
Your AdSense, your gifts, your passwords, your content, your name. We change nothing. One business email, that's it.
20% of deals we close. We close nothing, you owe nothing. No retainer, no lock-in, leave any time.
You start with us one deal at a time. When it works repeatedly, exclusivity isn't a trap you got sold. It's the same team doing five more things on your side of the table.
We're your negotiators. Send us an offer and we review the rate, scope, rights and category context before replying. 20% only if we close. No lock-in.
Same team, same 20%, five more things on our side of the table.
Exclusivity isn't a lock. It's us going from your negotiator when deals show up, to the team whose job is making them show up.
Send it raw. We want the deliverables, the dates, the usage rights, the exclusivity and the first number. Do not tidy it up first.
We check the number against deals like yours. We flag the clauses that quietly cost you money. Then we tell you what we would push for.
You keep the final say on the brand, the creative and the number. We run the negotiation; we do not make the decision for you.
We hold the contract, the dates, the feedback, the invoice and the chasing. The deal never turns into your admin job.
Even if we say no, we still read the offer for you. You get a better number and a safer contract.
Running your video as a paid ad is a second product. It should carry a second price.
Read Letter #018 →The person who picks your deals is the person who negotiates them. That only works small.
Read Letter #027 →A manager's first question tells you how they make money. Listen for it.
Read Letter #030 →"It was a complicated deal, but they made it easy. Communicative, professional, and they made sure my standards came first."
"Working with Not Average has been smooth and professional, we definitely recommend them to other creators and brands!"
We will benchmark the rate, scope and rights against relevant deal context, then show you what we would negotiate. 20 minutes, cameras on. No pitch, no contract.