Not Average Ventures LLC
Registered in Albuquerque, New Mexico, United States.
About Not Average
The person who picks your creators negotiates your deal.
Two things go wrong in creator marketing. Brands pay for creators who never sell anything. Creators sign deals below their real value. We work both sides, so neither happens to you.
The origin
What we couldn't unsee.
We saw the same two failures for years. Creators received low offers, fake DocuSigns and "paid in product" briefs that ignored the work involved. Brands funded large creator lists without a defensible reason for who made the cut.
Money lost on both sides of the table. That's why we built this. Background in finance and creator partnerships means we run creator marketing as a P&L, not a popularity contest.
We're not the biggest agency you could hire. We're the one you don't have to babysit.
The difference
Why staying small is the advantage.
01
We know which creators have sold before.
We keep our own database of 4,400+ brands and 3,700+ creators. It shows who has actually driven sales for a brand, and who only posted. So we tell you which names to cut, and the reason behind it. The records stay private. The reasoning never does.
02
No account managers. No handoffs.
Your brief stays with one person, from shortlist to invoice. We cap active work at 10 creators per person. That cap costs us revenue. It buys you someone who still knows your campaign at 6pm.
03
Built for your CFO, not your social team.
We report revenue impact, not impressions. Cost per acquisition, not cost per view. If a campaign isn't converting, we kill it and reallocate.
04
We write the Letters from inside the campaigns.
Pricing fights, vetting rejections, platform collapses, payment disputes. Read three and you'll know within ten minutes whether we see creator marketing the way you do.
Read the Letters →How we operate
Five rules, published in full
The principles are operating constraints, not a culture poster.
They decide which work we turn down. They cap how many relationships one person owns. They set what we say when the honest answer is no.
Read the complete principles and the public examples behind them.
Read how we work →Who you'll work with
Paul Taylor, founder. Finance first, creator marketing since.
Paul came from the brand side of creator deals. He has closed 120+ campaigns and tracked 200+ negotiations, all in gaming and tech. He still reads every shortlist before it reaches you.
He writes Letters from the patterns inside the work and leads the standards used for selection, pricing and creator representation.
We stay small on purpose. That limits how many brands we can take. It also means nobody inherits your campaign from a person who left.
Company facts
The entity behind the work.
2023
Focused on gaming and technology creator marketing and talent representation.
Remote · worldwide
Campaign and representation relationships are managed across markets in English and Spanish.
Next step
Choose the conversation that fits.
Brands can bring a shortlist. Creators can bring an offer. Both get a straight answer from the person who would actually run the campaign.