P
Present
The audience, recent delivery, commercial fit and rate context support including the creator in the plan. We show what still needs validation.
Creator vetting & rate benchmarks
Every name gets a verdict. Present, Negotiate or Skip.
Send us the shortlist. Every name returns with one word: Present, Negotiate or Skip. Underneath sits the evidence, the risk, and the single finding that would reverse it.
Built on 3,700+ tracked creators and 200+ priced deals · company-reported
The output
You do not need more creator rows. You need a defensible choice.
Every review reduces the available evidence into a recommendation, the signals behind it, the open questions and the commercial action to take next.
The tool supports judgment; it does not replace it.
N
Negotiate
The creator fits, but the price, rights, format or operational terms are out of line. Keep the creator; change the deal.
S
Skip
The evidence does not support the spend or the risk. We document why so the decision is more than a subjective no.
What you get back
A verdict on every name, and the reason for it.
You do not get a checklist of what we looked at. You get the call we would make on each creator, what it rests on, and the one thing that would change our mind.
The method stays ours. It is the reason the answer is worth paying for, and the reason we do not publish it.
Illustrative decision
The recommendation comes with the reason.
Creator A · illustrativePresent
Audience fitStrong
Delivery trendStable
Rate contextFair
Action: include the creator. Set up the measurement before launch. Buy the usage rights as a separate line, not inside the video fee.
Creator B · illustrativeSkip
Audience fitMixed
Delivery trendFalling
Rate contextHigh
Action: do not fund this offer. Come back only with a different format, fresh delivery evidence, and a price that reflects both.
Illustrative format, not a client result. Real reviews run on our own tracked data, on public evidence and on what the brand shares.
Method and limits
Evidence reduces uncertainty. It does not guarantee an outcome.
Creator performance changes. Attribution has gaps. Public metrics can be delayed and commercial data is incomplete. We label what is observed, what is inferred and what still needs validation.
That is why the output is a decision trail, not a black-box score pretending to be certainty.
What you receive
- A verdict on every name you sent us.
- The evidence underneath it, and the risk we can see.
- Rate context, wherever real comparables exist.
- The measurement to set up before launch, so the result can be read.
What we will not claim
- Guaranteed sales, or a video that goes viral.
- Causation proven by a chart that only shows correlation.
- A benchmark for a deal with nothing comparable.
- A clean view of data the platforms keep private.
The reasoning, in public
Three reads behind better creator decisions.
The audience that wasn't there.
A big subscriber count can hide an audience that barely exists.
Read Letter #009 →The pricing black box.
Why pricing context protects both brands and creators from the wrong deal.
Read Letter #010 →Your competitor paid three times more.
The information asymmetry that changes creator access and negotiation.
Read Letter #021 →Use it on a live decision
Bring the shortlist. Leave with the questions that matter.
We will show you where the evidence is strong, where the price needs context and what must be validated before the contract moves.