Every number a creator shows you was written by the person selling to you. We sit on the buy side. We see what creators really charge, and whether their sponsored views hold up.
Creator with an offer in your inbox? Get a second opinion →
We go through your shortlist name by name. Every name gets a verdict and a reason you can argue with.
You make the decision. Our job is to make it an obvious one.
Why: the audience matches your buyer. Past sponsor integrations held attention. The quoted rate sits inside the benchmark for this format.
Why: the audience is too broad. Recent sponsor reads underperformed the channel. The price assumes reach this creator rarely delivers.
Example format only. Names and values are illustrative; client recommendations use current campaign and market data.
Every recommendation comes with the signals that support it, the risks we see and the reason it belongs, or does not belong, in the plan.
We benchmark format, niche, expected delivery, rights and deal history before negotiation, so the conversation starts from evidence.
Selection, outreach, negotiation, contracts, briefing, approvals and payments stay connected instead of disappearing across five vendors.
We manage creators ourselves. So we know who is free next month, who is worth the asking price, and who will sound fake reading your script. We know it before the first email goes out.
Sales, signups, downloads, audience, timing, rights and budget. The brief starts with what the campaign must change.
We put every candidate through the same test, then cut the ones that fail it. You see why each creator made the list.
We handle outreach, contracts, briefs, content review and payments. Nothing goes live without your yes.
Attribution lands on the creator and the format, not on the campaign as a whole. The next shortlist starts from evidence, not from scratch.
Company-reported figures. Ask for the relevant definitions and client references during due diligence.
A paired test on the same brief: the big channel took 8x the views, the small one took 4x the conversions.
Read Letter #033 →How the same integration can be underpaid or overpriced when neither side has context.
Read Letter #010 →The operational work between creator vetting and crisis response.
Read Letter #028 →Fifteen minutes with a senior operator. We will tell you what we would examine, where the price needs context and whether we are the right fit to help.