A real number from a brief on our desk: eighteen creators, premium CPMs, 300K+ follower counts, nothing at the cash register. Nobody vetted the audience, nobody benchmarked the price, nobody built attribution into the brief.
Fake metrics, arbitrary creator pricing, and attribution that falls apart the moment finance asks for it — three failure modes in almost every brief we review.
We reject 70% of creators who apply. We publish pricing benchmarks from 200+ tracked negotiations on the call. We report revenue, not impressions.
Clients include Skillshare, ProtonVPN, and REDMAGIC. We work with brands investing $50K+/month in creator marketing. If that's not you yet, read the Letters — they're free.
We've run 70+ campaigns, priced 200+ negotiations and tracked 2,339 creators across gaming, tech, SaaS, consumer and lifestyle. Three failure modes show up in almost every brief we audit — fake metrics, creator pricing with no benchmark, and attribution that falls apart under scrutiny.
Every one of them is a data problem. We built the data.
AI voices. Stretched content. Bought followers. Engagement pods. Channels whose browse-feature traffic dropped 98% the week before launch. We've already filtered them out — 70% of who applies to us doesn't pass.
We track what happens after the view: clicks, signups, purchases. Not estimated reach. Not vanity numbers.
Bought followers, engagement pods, AI-inflated reach. Every creator we present clears a twelve-point vetting check: engagement velocity, audience geography, comment-to-like ratios, sponsor cadence, monetization signals. If the data doesn't hold, we say so — and we don't present them.
Read: Your Budget Is Funding Robots →One of our clients — a Series-B SaaS — paid €9,500 for a 90-second integration that cleared at €3,800–€5,200 across comparable deals in their vertical. Without benchmarks, every negotiation is a guess. We bring pricing data from 200+ tracked deals to the table before you sign.
Read: The Pricing Black Box →Most creators with six-figure audiences don't know what to charge. Most brands don't know what to pay. We publish per-vertical pricing bands, engagement norms and CPM distribution in every briefing — the number the market is actually clearing at, not what a sales rep told you.
Most influencer attribution collapses the second someone touches multiple campaigns before buying. We build UTM + promo code + post-campaign lift + multi-touch into every brief, and every campaign closes with revenue per creator — not estimated impressions. That's why 93% of our clients renew.
Read: The 42 Hours You're Not Counting →Big agencies: 50–100 creators per account manager. Us: capped roster per senior strategist. No handoff to juniors when the fun part ends. Weekly check-ins, direct line, revenue-side reporting. It's why 93% of clients stay — and why the creators we've worked with prioritize our briefs next time around.
Read: Why Outreach Breaks →Four steps. No handoffs, no junior team, no guesswork. You approve the creators and the content — we do the rest.
Downloads. Signups. Sales. We build the creator list around the number that reports up to finance — not vanity metrics, not awareness.
Every creator we recommend has past conversion data. No guessing. No "this looks like a good fit." Just numbers.
Contracts. Negotiations. Briefs. Reviews. Payments. You approve the creators and the content — we do the rest.
Full attribution. Which creator drove which sale. No guessing, no "estimated impact." Real data you can act on.
Real campaigns, client names withheld. Happy to reference specific brands on a call.
Brand needed creator presence in three new European markets. Previous agency quoted 8 weeks. We had creators live in 19 days. Cost per engaged user: 41% lower than their paid social benchmark.
3,400+ signups attributed directly to influencer content in month one. CAC competitive with their best-performing paid channel.
47 campaigns over 8 months. Their internal team spends ~2 hours/week managing us. Everything else — pipeline, negotiation, optimization — we handle.
If your KPI is impressions, we're not the agency. We track revenue attribution. Every campaign needs a number that reports up to finance.
No "influencer lists" sent cold. Every creator we propose has conversion data behind them. If we don't have data on a creator you want, we tell you — we don't fake it.
No retainer where we hit "activity" metrics (briefs sent, creators contacted) but not outcomes. You pay for results, not hours logged.
We rejected $120K in Q3 from brands that weren't right. Fit over revenue. We'd rather turn you down than take money we can't earn back in results.
We don't hide behind NDAs. If our work is good, they'll tell you. If it's not, we shouldn't be hiding it. Just ask on the call.
Send the three to ten creators you're about to pay. We'll run the vetting on the call — engagement quality, pricing benchmark, decline signals, monetization risk. If the numbers don't hold, you'll see it before the contract is signed.
We'll also tell you honestly if creator marketing makes sense for your business — and if we're the right fit. No pitch. No pressure.
We work with brands investing $50K–500K/month in creator marketing.