800K subs. Dead overnight.
Gaming channel. 12 years of work, 7 of them full-time. Channel died three months ago. No explanation from YouTube. Appeal denied. Sole revenue stream gone in one email.
// For Gaming, Tech & Lifestyle Creators
$150 offers. Ghosted deals. Channels lost overnight.
Your inbox is 95% scam. The 5% that's real underprices you by a factor of twenty.
Platform demonetization, scam sponsor emails, and insulting lowball offers are the three things hollowing out creator careers right now. Our deal flow pre-vets every brand, benchmarks every rate, and holds escrow until payment clears.
200+ creator-brand negotiations in gaming, tech and lifestyle. We know what brands pay, which clauses bury creators, and which "sponsor" emails are scams before you open them. Deal by deal. No exclusivity. No lock-in.
200+
Negotiations tracked across gaming, tech, lifestyle
0
Unpaid invoices. We hold escrow, we chase payment.
15%
Commission — only on deals we close. 48h response, every time.
+ Platform Risk
The platform decides. You don't.
AI-driven termination waves. Quiet demonetizations nobody can appeal. Reach that collapses overnight because someone tuned the algorithm. Three cases from creators we know, all inside the last twelve months.
$2,000/month → $0, no warning.
Shorts-focused creator doing 20M views/month. Every video dropped to zero views overnight. Support said "fluctuations are normal." Took weeks to recover — three rent cycles of nothing.
340K subs. Hacked through 2FA.
History channel. 4 years of work. 2FA, recovery phone, recovery email — all changed in minutes via a fake DocuSign. Google took 5 weeks to respond. Channel closed permanently.
// The real insurance
Our best creators have revenue from three or more brand sources within twelve months. That's the real insurance policy against a platform decision you don't control.
See what diversification looks like →
+ 01 The Reality
Four things killing your earning potential right now.
Every one of these is a deal we've renegotiated, rewritten or refused on a creator's behalf in the last twelve months.
Your inbox is 95% scam.
Fake DocuSign rootkits. AI-license theft dressed up as a sponsorship deal. Impersonated domains one character off from the real brand. We pre-vet every sender before it reaches your inbox, verify the signer, and flag the red patterns we've seen before.
"Paid in product" doesn't pay rent.
A $1,300 camera that wholesales at $800, sent in exchange for a dedicated video. You performed. They paid $0. That's free advertising. We negotiate cash first, product second — and walk away from the free-promo trap before you post.
You quoted $550. The ceiling was $3,000.
Same brand. Same brief. Different creator — who had someone negotiating with real pricing data behind them. We've tracked 200+ negotiations across your vertical. The number you should be asking for isn't a guess.
That 3-minute integration tanked your retention.
Brand asked for 3 minutes. You said yes. Retention dropped 40%. The next video underperformed because the algorithm remembered. We say no to the 3-minute ask on your behalf — or negotiate it down to a 60-second integration your audience actually sits through.
+ What You Get
What changes on a deal when we run it.
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01 The 3-week negotiation that wastes your time.
We know what brands pay in your category. Negotiation takes days, not weeks. On deals where brands came in with a first offer, we've closed at 1.8× to 3× that number — depends on category, audience, and timing. We'll tell you what's realistic before we negotiate.
Read: The Pricing Black Box → -
02 They're paying late. We chase it.
Zero unpaid invoices, ever. We hold escrow. We escalate. You get paid by day 15 — not day 90. Product-only deals don't pay rent. We negotiate cash.
Read: 20% of Nothing Is Nothing → -
03 The brand that treats you like a vendor stops here.
47-revision cycles? Ghosting after content ships? 3-minute integrations that tank your retention? We say no before you have to. You work with brands that respect the craft.
Read: The Creator Inbox Problem → -
04 Stop undercharging. You don't know what brands pay. We do.
That knowledge alone is worth 3× your current rate. Plus: contracts, scheduling, brief clarifications, payment chasing — off your plate. You create. We do the rest.
Read: 90K Subs Can't Pay the Bills →
+ 02 The Difference
Big agencies carry 50–100 creators per manager. We cap ours at ten.
Burnout isn't a creator problem — it's a roster-size problem. When your manager is carrying 47 other clients, your deal gets copy-pasted, your pipeline goes stale, and the brand that was ready to pay you moves on. Sign everyone. Spray offers. Take 20%. Disappear when it gets complicated.
// How we work
10 creators max per senior. Not a marketing line about "selectivity" — a cap, because doing this well takes hours, not minutes. Rate research. Clause-by-clause negotiation. Payment chasing. Saying no on your behalf to the 3-minute integration that would have tanked your retention.
- No exclusivity traps — deal by deal, always
- We only get paid when you get paid — 15%, no retainers, no upfront
- 48h response on every inquiry, every deal, every time
- Zero unpaid invoices across 200+ negotiations
"Working with Not Average has been smooth and professional — we definitely recommend them to other creators and brands."
// Where this is heading
When a creator-brand relationship works repeatedly, we move toward exclusive representation.
Earned through deals that closed, not sold upfront.
Send us a deal →
+ Who we close deals for
We work with creators at every stage.
"You're leaving money on first offers."
You're past hobby. Brands are noticing. But you're taking first offers because you don't know the ceiling. We know the ceiling.
"You're closing, but undercharging."
You've got deals. You're also accepting 40-60% less than brands have budgeted. We've tracked what they pay. Let us negotiate next time.
"You need partnerships, not one-offs."
At this level, the work is structuring: equity deals, ambassadorships, usage rights. We don't just negotiate price — we design terms.
+ The Protocol
How it works.
Four steps. Deal by deal. No lock-in.
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01 Apply — we review personally
Not an algorithm—us. We're looking for gaming, tech, and lifestyle creators who take their work seriously.
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02 Talk — we align on goals
If there's a fit, we talk. We want to understand where you're going—not just your niche, your actual goals.
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03 Work — we start hunting
Once you're in, we find opportunities. You'll hear from us with real deals, not spam.
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04 Create — you do your thing
Deadlines, payments, brand communication—off your plate. You focus on what you do best.
+ Fit Assessment
Who this is for.
Right fit if you…
- Create in gaming, tech, or lifestyle
- Take your work seriously
- Want representation that actually represents you
- Are tired of agencies that go silent
- Want fair pay and real support
Not for you if…
- You'll take any deal for any amount
- You want volume, not brand-building
- You don't respond to messages or miss deadlines
+ The Deal
The Deal.
Transparent terms. No traps.
- We take 15% on deals we bring you. That's it.
- No upfront fees. No exclusivity traps. No hidden costs.
- If we can't get you $3K+ per deal, we're not worth your time—or ours.
// If we do our job well, you'll want to stay. We don't need a contract to keep you. If it works repeatedly, we'll talk about exclusive representation then — on your terms.
// No lock-in. No long forms. No ghosting.
Forward the email that's stuck.
One email, or a 15-min call. No exclusivity, no retainer, no "sign with us" ask.
Tell us the brand, the ask, and what's stuck. Within 48 hours, we come back with: whether the offer is real, what comparable creators in your vertical are clearing for the same brief, which clauses to push back on, and whether the deal is worth closing at all. If we can't help, we say so — and we point you at who can.